Some interesting Australian Blu-ray statistics

  • More than 5 per cent of Australian households have a Blu-ray player.
  • Just under 1 million copies of Blu-ray movies have been sold in Australia to date
  • Sales of Blu-ray players in Australia spiked from 3000 in August and September last year to 6600 in October, 8400 in November and just under 20,000 in December, market watcher GfK reports.
  • sales of Blu-ray movies last year totalled $25,974,000, a 357 per cent increase on the previous year (Australian Visual Software Distributors Association)
  • Blu-ray uptake has exceeded even that of standard DVD at the same point in time, which was the fastest adopted consumer technology the world had seen.
  • With Iron Man and The Dark Knight, released towards the end of last year, one in five discs sold was Blu-ray.
  • In the 21 months since Blu-ray was launched, the format had been taken up by 5.3 per cent of households in Australia – It took us 12 months more to hit that number with standard definition DVD (Warner Bros)
  • 35 per cent of sales at Warner Bros were for back catalogue titles, indicating that consumers are replacing their libraries of regular DVDs with Blu-ray titles.
  • The PS3 makes up 80-85 per cent of all Blu-ray player sales.
  • A new report “The State of Home Video,” by SNL Kagan claims that the current impact of Blu-ray has been relatively minor (standard DVD still comprises 97.1% of the market), SNL Kagan projects that high-definition DVD will attain 59.7% market share in 2014, with $13.1 billion in revenue. By 2017, this figure is expected to soar to 73.8%, or $15.6 billion.
  • Sales of Blu-ray players are expected to grow from $255.4 million in 2008 to $1.3 billion in 2010, reaching mass-market penetration and spiking to nearly $6.9 billion in 2013.
  • Sony Australia claimed that Blu ray unit sales were outperforming DVD unit sales by 2-1
  • Blu-ray format is currently on pace to sell 100 million units this year worldwide. The majority of those sales would still occur in the US, which is predicted to represent 80% of total disc sales. The second largest buyer is said to be the UK, which represent 40% of Western Europe in Blu-ray units sold.
  • In 2008, approximately 36 million units were sold of Blu-ray titles, an increase of over 300% from the previous year. Additionally, because of the success of Blu-ray in the US, the format has moved from the “early adopter” phase to “early majority”, with sales expected to dramatically increase throughout the year.
  • Sales of more than 3.5 million units in 2008, [the UK] represented over 40 per cent of the West European total
  • By 2012, Futuresource predicts that Blu-ray sales will comprise 35 per cent of Western European video disc sales and half of the US market.


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